ShorteesStyle

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Archive for the tag “men’s fashion”

What do you do after starting Lululemon? Chip Wilson dives into his new venture Kit and Ace

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Images courtesy of Kit and Ace

MAXWELL-LONG-SLEEVE.media.HGRY.00

Images courtesy of Kit and Ace

 

What do you do after becoming a billionaire selling $100 yoga pants to women?  You sell a little less then 13.85% of the company for $845 million (leaving you with 13.85% worth almost $1.3 billion), walk away and start what you hope is the next big thing.

That is exactly what Chip Wilson, the 59 year old founder of Lululemon did the other week.  Wilson sold half his stake and resigned his seat on the board to focus his attention on the venture started by his wife and son.  Their new company Kit and Ace focuses on technical cashmere.  With t-shirts starting at $84 there is no question that this is luxury company through and through.  Wilson has invested $7 million in the new venture with plans to take on $300 million in debt that among other things will allow them to expand from the current 7 stores to 102 by 2018.  They expect to be doing $1 billion in sales within the next five years.

Wilson founded Lululemon in 1998 after selling snowboarding apparel company, Westbeach.  Popular in Japan, Westbeach had developed a fabric for long underwear that would form the basis for Luon, the source of those glute hugging yoga pants that women love and guys love to look at.  Having concluded that the letter L in a name convinced Japanese customers that a product was authentically American, he decided that his next venture would have three L’s in it.

Wilson, who had stepped into the background of Lululemon returned to the public scene when the too-shear yoga pants debacle hit.  His infamous video apologizing to the employees of Lululemon demonized him as an insensitive, uncaring jerk.  True or false, Wilson’s clashes with the board of directors did lead to drastic changes at the top of Lululemon’s corporate structure and a massive jump to its share price.  On more then one occasion he accused the company of not being progressive and had the offer of bringing the technical cashmere fabric to Lulu rebuffed.

Who will get the last laugh?  Perhaps Wilson.  He did manage to convince the world to buy overpriced yoga pants.  You might not want to bet against him hitting gold twice.  For those of you on the Shortees side of life, I wouldn’t bet on any products being designed to fit those of us in the 5’8″ and under club but we will have to see.  If you have tried any of their clothes let us know.

For a fascinating look at Chip Wilson and his journey read Amy Wallace’s article in the New York Times Magazine here.

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American Apparel marches on with a new CEO. Edgy but not as overtly sexual.

Source: American Apparel

Source: American Apparel

Anyone who has been following the apparel industry in North America (if you can even say there is enough manufacturing left to call it an industry) knows the story of American Apparel.  Slightly kooky CEO/founder builds the largest garment manufacturing operation on the continent through the savvy use of sexually charged images targeted at teens and young adults.  Wildly successful company faces all sorts of financial challenges and more then once teeters on the edge of bankruptcy.  Questionable CEO is repeatedly accused of sexual harassment and bizarre behavior until his is finally driven from the company.

It sounds like a soap opera and certainly will eventually be turned into a James Franco vehicle for him to once again channel his inner oddball.  In the meantime hudreds of millions of dollars in revenue continue to roll in and it is now the responsibility of new CEO Paula Schneider to create some sort of order out of the chaos.  Schneider recently gave her first public interview to Bloomberg and the headline that has been all over the internet for the past day, edgy but with less skin.

By Matt Townsend at Bloomberg

Paula Schneider, American Apparel Inc.’s new chief executive officer, wants the brand to be as provocative as it was under expelled founder Dov Charney. Just with less skin.

“It doesn’t have to be overtly sexual,” Schneider said in her first wide-ranging interview. “There’s a way to tell our story where it’s not offensive. It is an edgy brand. And it will continue to be an edgy brand.”

Schneider, an apparel industry veteran who has led private-equity backed companies and ran the swimwear division at Warnaco Group Inc., has been in the job only a month and is still formulating her strategy. But it’s already clear that she wants to build on the battered chain’s underlying strengths.

To read the full article go to: http://www.bloomberg.com/news/articles/2015-02-06/american-apparel-ceo-wants-less-skin-but-isn-t-afraid-to-be-edgy

No more waiting in line for limited edition Adidas sneakers.

Adidas Year of the Goat / source Adidas

Adidas Year of the Goat / source Adidas

Technology is coming to save sneakerheads from standing in long, cold lines for the latest release of the newest pair of Adidas.  Thanks to a new app named Confirmed, Adidas fans can reserve their pair of limited release kicks without fighting off the masses.

By Kyle Stock at Bloomberg

Are limited-edition sneakers still special when buyers can reserve them via an app, like a pizza or a pair of movie tickets? Adidas hopes so.

The German sportswear giant just launched Confirmed, a mobile platform that will let sneakerheads skip the long lines at Foot Locker, obscure shoe lotteries, and the occasional disturbance of the peace that come with the sale of a rare pair of shoes. “You hear a lot of chatter and frustration that the existing system is somehow rigged for friends of friends or VIP customers,” said Simon Atkins, the company’s vice president of brand activation. “We saw a real opportunity to change the paradigm with customers.”

Here’s how it works: Consumers who download the app, register with personal details, and allow push notifications from Adidas will get offers to reserve limited-edition shoes and apparel as they become available. Those who respond first are given the right to buy the products at a certain time and place, both in Adidas-owned stores and other retailers.

“The primary function for us it to create an equal and uniform experience for all consumers,” Atkins said. “We’re creating a virtual line.”

An app is also a great way to carefully parse who gets the sought-after shoes. If Adidas has 500 pairs of a particular model and wants them going only to urban tastemakers, it can confine its reservation blasts to such places as Antwerp, Belgium, and Brooklyn, N.Y.’s Bushwick neighborhood. This is a way to reward the most loyal customers.

Just wanting the shoes badly and beating everyone else to the store will no longer be enough. On the flip side, digital computer programs—so-called bots—won’t be able to scan the Web for reservations and lock up multiple pairs of shoes ahead of release dates. There are already plenty of apps for sneakerheads that indirectly link customers to coveted shoes. The “buy” button on the Sneaker Crush app, for example, takes browsers to secondary market listings at which sellers are auctioning shoes that have yet to be released.

Cultivating a class of super-customers, meanwhile, cannot come soon enough for Adidas, which posted a 19 percent slump in profit in the first nine months of 2014. Nike generally dominates the special sneaker market. But Adidas has recently been signing celebrities and star designers to bolster its credibility with collectors, including deals with Pharrell Williams and Kanye West.

When it comes to sneaker sales, West makes Michael Jordan look like a slow-footed rookie. In 2009, Nike quickly sold out of 3,000 pairs of Kanye-designed “Air Yeezy.” With a retail price of $215, a pair of the shoes quickly fetched more than $4,000 on EBay and other secondary markets. This week, a new pair of the Yeezys was listed on EBay for $6,000.

Atkins at Adidas wouldn’t say exactly when Kanye’s new sneakers will go on sale, but the app was designed in part to manage the wave of demand expected for them: “Unprecedented, I think, is probably the best word.”

http://www.bloomberg.com/news/articles/2015-02-03/adidas-app-lets-sneakerheads-wait-in-virtual-lines-for-limited-editions

Is menswear going to the mountains?

Men's jacket by Aether, source Aether

Men’s jacket by Aether, source Aether

Perhaps there is hope for those who can’t seem to find anything to relate to fashion wise when they scan the latest pics from the runway or pursue  the ads in the latest edition of GQ.  I know every time I pick up a fashion magazine I shake my head wondering what tiny percentage of the population is actually buying the looks I see.  Not 99% of the guys I know.

One subset of the fashion universe that has slowly been coming back are looks based on heritage/vintage styles along with more tactical and outdoors performance based looks.  The bonus to most of these styles, they hold up well to the elements and make you look like a man, not a dandy.

Rebecca May Jonson over at The Business of Fashion took a look at the topic today in A Survivalist Streak in Menswear

From triple seam sealed Gore-tex and ballistic nylon to shearling vests and stylish axes, why are men buying fashion fit for surviving the apocalypse?

Dubbed a “snowpocalypse” by sensational American media outlets, a recent winter storm in the US prompted New York City mayor Bill Blasio to declare a state of emergency, ban cars from the streets and shut down the city’s subway for the first time in history. The snow never really materialised (only 5 inches were recorded in Manhattan’s Central Park) but politicians and consumers alike responded like doomsday survivalists, battening down the hatches in preparation for apocalypse.

In fashion, amidst an uncertain climate — geopolitically and economically, as well as literally — it seems like menswear has taken on a survivalist streak too. “It’s a brave new world. We are in a different climate both politically and meteorologically,” agreed men’s fashion consultant Nick Wooster.

To read the full article go to: http://www.businessoffashion.com/2015/02/survivalist-streak-menswear.html

 

What color shoes go with what color pants?

It’s a well-known fact that something in the Y chromosome makes it more difficult for men to properly match colors.  Yes you have mastered wearing black dress shoes with your only suit but with today’s growing selection of different colored pants not only are you looking more like your wife/girlfriend, you have to actually think about what color shoes to wear.

Thanks to Justin Jeffers, The Fine Young Gentleman you no longer have to think.  Just look at this handy spreadsheet published in Business Insider and walk out of the house with confidence that you won’t embarrass yourself.

Shoe Pant Guide, The Fine Young Gentleman

Shoe Pant Guide, The Fine Young Gentleman

Find the original at: http://www.businessinsider.com/what-color-shoes-to-wear-with-pants-2013-11

What Label is that? Will Men Buy The Same Brands Their Girlfriend Wears?

Looks from Michael Kors Autumn/Winter '14 Mens Collection | Source: Michael Kors

Looks from Michael Kors Autumn/Winter ’14 Mens Collection | Source: Michael Kors

The menswear market is growing.  Faster then women’s.  Will today’s average guy be willing to slap his girlfriends label on his shirt?  We’re betting the average guy doesn’t know who Michael Kors or Tory Burch is.  And those that do are willing to put on whatever their wife or girlfriend buys them, just so long as they don’t have to go to the mall to try it on.  The upscale men’s fashion market in the US is small.  For all the blogs and TV coverage about fashion, most men don’t care.  They want basics that make them look like they belong.  Most men don’t want anything that is going to stand out to much and the smaller percentage that do, don’t want to be to loud and overstated.  Just look good and have a dash of something that will garner a compliment.  Sure there will always be a small fashion forward market and yes, it will generate billions for the luxury houses and brands that capture it but it will still make up a small percentage of the menswear sold.  And for today’s shorter man, forget it.  The odds of any of the major fashion brands catering to us is slim to none.  Perhaps if you are extra lean and closer to the 5’7″-5’8″ mark you can squeeze into a small, otherwise you’re out of luck.

NEW YORK, United States — When Michael Kors’ 22,000-square-foot flagship opens at 520 Broadway in Soho this December, there will be a floor dedicated to accessories and fragrances, another to women’s fashion and shoes and another, entirely stocked with menswear, kicking off the multi-billion-dollar brand’s foray into the men’s market. “From there, we will begin to test free-standing men’s stores next year and believe that there may be the potential for as many as 500 men’s stores worldwide over the long term,” said Michael Kors chairman and CEO John Idol on an earnings call in August. The company projects its men’s business will generate $1 billion in revenue by 2017.

By Lauren Sherman, Dec 15, 2014 at Business of Fashion.

Read the rest at: http://www.businessoffashion.com/2014/12/womenswear-brands-make-play-mens-market.html

Men’s bottoms never looked so warm and snugly. If only your pants were made from Afghan blankets.

 

Lord von Schmitt

Lord von Schmitt

It’s hard to find words to describe this discovery.  Fortunately a picture says a thousand words and these pictures are doozies.

Lord von Schmitt

Lord von Schmitt

From boredpanda:

Crochet’s not just for scarves and sweaters anymore. Schuyler Ellers, who runs the Lord von Schmitt Etsy shop, creates dazzlingly colorful patterned crochet shorts out of recycled materials that are sure to please both the wearer and their stunned beholders (man or woman).

Ellers embraces every style out there, from form-fitting booty shorts to extravagant bell-bottom pants. Most of these fabulous pieces are made of recycled vintage crochet afghans; according to Ellers’ shop, “Afghan blankets are original pieces of folk art, hand made by artisans across America since the 1960’s and well before. With scissors and a sewing machine I transform vintage crochets into wearable sculpture!”

Read the entire post and see additional looks at: http://www.boredpanda.com/crochet-shorts-schuyler-ellers-lord-von-schmitt/

Lord von Schmitt

Lord von Schmitt

Lord von Schmitt

Lord von Schmitt

More Bad Fashion from London

Agi & Sam

Agi & Sam

The horror never stops.  Part two of the best and worst looks from London thanks to four-pins.com

For the full slide show http://four-pins.com/style/best-and-most-ridiculous-looks-at-london-collections-men-fallwinter-2015-1/

Craig Green

Craig Green

Katie Eery

Katie Eery

Richard James

Richard James

Nasir Mazhar

Nasir Mazhar

maharishi

maharishi

 

The worst looks from London Fashion week

Sibling at London Fashion Week

Sibling at London Fashion Week

Get ready to laugh.   Fashion week in London hit and thanks to the team over at four-pins.com we’ve got a slideshow of epic proportions.  They include a few of their favorite looks as well, which I don’t necessarily agree with, but they’ve got worst part down.  Take a look and enjoy.

See the entire show at http://four-pins.com/style/best-looks-london-collections-men-fall-winter-2015/

 

Topman at London Fashion Week

Topman at London Fashion Week

Astrid Andersen London Fashion Week

Astrid Andersen London Fashion Week

KTZ at London Fashion Week

KTZ at London Fashion Week

KTZ  at London Fashion Week  January 2015

KTZ at London Fashion Week January 2015

 

 

The second-hand sneaker trade. Major profits in collectible Nikes.

sneaker_line2

Sticking with our recent topic of sneakers, we recently read a fascinating article by Lisa Chow in fivethirtyeight.com about the second-hand sneaker market.  We all knew there were sneaker collectors.  Those fanatics willing to stand in line on a Saturday morning to pick up the latest pair of Jordans or Lebrons but who knew they could be resold for thousands of dollars.

While the majority of individuals are buying for their own collections, some entrepreneurial spirits are collecting on Nike’s strategy of offering limited edition and supply sneakers.  With a secondary market estimated to be approximately $230 million, it’s not chump change.

While we love living in a pair of comfortable sneakers, second only to a great pair of flip-flops, you do need to know when to leave them in the closet for a pair of casual shoes but if the occasion calls for it maybe your next pair of kicks will be something with a small Jordan figure leaping across the back.

Shirod Ince sat at the front of a line of more than 100 people, mostly guys in their early 20s, on a Friday evening last month. For two days, he and his friends had been taking turns waiting outside a Foot Locker in Harlem to buy the new LeBron sneaker. Through the long, restless hours, they had sustained themselves on Popeye’s, McDonald’s and a belief that it would all pay off in the end.

Ince had no plans to wear the new Nikes. No, for the past two years, the 22-year-old basketball coach has been reselling the sneakers he waits for. And he thought he could double, triple, possibly even quadruple his money for this particular pair, getting anywhere between $500 and $900 for a sneaker that was selling for $250 retail.

Read the entire article here:  http://fivethirtyeight.com/features/you-see-sneakers-these-guys-see-hundreds-of-millions-in-resale-profit/

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