Is menswear going to the mountains?
Perhaps there is hope for those who can’t seem to find anything to relate to fashion wise when they scan the latest pics from the runway or pursue the ads in the latest edition of GQ. I know every time I pick up a fashion magazine I shake my head wondering what tiny percentage of the population is actually buying the looks I see. Not 99% of the guys I know.
One subset of the fashion universe that has slowly been coming back are looks based on heritage/vintage styles along with more tactical and outdoors performance based looks. The bonus to most of these styles, they hold up well to the elements and make you look like a man, not a dandy.
Rebecca May Jonson over at The Business of Fashion took a look at the topic today in A Survivalist Streak in Menswear
From triple seam sealed Gore-tex and ballistic nylon to shearling vests and stylish axes, why are men buying fashion fit for surviving the apocalypse?
Dubbed a “snowpocalypse” by sensational American media outlets, a recent winter storm in the US prompted New York City mayor Bill Blasio to declare a state of emergency, ban cars from the streets and shut down the city’s subway for the first time in history. The snow never really materialised (only 5 inches were recorded in Manhattan’s Central Park) but politicians and consumers alike responded like doomsday survivalists, battening down the hatches in preparation for apocalypse.
In fashion, amidst an uncertain climate — geopolitically and economically, as well as literally — it seems like menswear has taken on a survivalist streak too. “It’s a brave new world. We are in a different climate both politically and meteorologically,” agreed men’s fashion consultant Nick Wooster.
To read the full article go to: http://www.businessoffashion.com/2015/02/survivalist-streak-menswear.html