ShorteesStyle

fashion, lifestyle, dating and humor for the average guy

The Gap drops Piperlime

piperlime logoGap logo

In 1969 Don Fisher started The Gap for a simple reason.  He could not find jeans that fit (sounds familiar).  Today The Gap consists of 6 brands, almost 3,700 stores, 150,000 employees and more than $16 billion in revenue.  Soon enough The Gap will be back down to 5 brands.

Gap announced that is will be dropping its Piperlime brand and focusing on continuing to grow its Athleta brand, a direct competitor to industry leader Lululemon, along with reinvigorating its namesake The Gap, Banana Republic and Old Navy brands.  Piperlime, with only $100 million in revenues represents a tiny drop in the bucket for The Gap.  Hard to believe that a $100 brand can be considered a throw away, drop in the bucket.

This isn’t the first time The Gap has closed or sold off another brand.  Anyone remember Hemisphere or Forth & Towne?  Or that The Gap used to own Pottery Barn?

Advertisements

Single Post Navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: